GENERACIÓN J

FOR EMERGING FICTION FILM PRODUCERS IN URUGUAY

Generation J presented its second edition, a space created to encourage the formation of emerging Uruguayan fiction producers between the ages of 20 and 32. It was developed within the framework of the 13th edition of JIIFF, held on January 20th, 21st, and 22nd, 2023 in José Ignacio, Uruguay.

Managed and produced by JIIFF and with the support of the The National Institute of Film and Audiovisual (INCAU), Generation J offered training provided by tutors Emiliano Mazza De Luca and Martha Orozco, professionals in the Latin American film industry, who shared their knowledge and experiences covering different professional fields in the production of fiction feature film projects.

In addition to the training, Generation J participants had access to master classes, talks, dialogues, and creative experiences provided by prominent references in audiovisual production and business management.

The activity was held in-person at the artist residence of the Ama Amoedo Foundation "Casa Neptuna" in José Ignacio.

The second edition of Generation J had:

The support of the New York Film Academy which, through the coordination of Punta del Este Studios, awarded three scholarships among the Generation J participants for the production courses at that institution. One of them was awarded to Belén Ballesteros for in-person classes at their campus, and the other two were for Juan Martín Alonso and Nicolás Bottero for online classes.
The support of the Uruguayan production company Cimarrón Cine, provided one internship to each participant in the production area for the different projects and will be carried out in that production company during 2023. Each internship lasts for three months.
The Kaleidoskopik Prize, consisting of 2 tutorials for the development of a project with 12 hours of online advisory from producers Martha Orozco and Emiliano Mazza De Luca. These tutorials were awarded to Nicolás Sequeira and Facundo Umpiérrez.

MENTORS

Martha Graciela Orozco Lozada
Producer, Teacher

Mexico City 1975.
Producer. Graduated in cinematography at the CCC.
Founder of MartFilms, a boutique production company, with a focus on social issues, highlighting diversity, equity, and inclusion. Her productions have been selected and awarded in international festivals such as: La Quinzaine, SSIFF, Biarritz Amérique Latine and nominated for 3 consecutive years as best documentaries by the Mexican Film Academy.
She currently specializes in creating impact filmmaking strategies. From 2019 she ventures into new and risky genres mixing non-fiction with fiction in "La Hija de todas las rabias” (Nicaragua), “Puentes en el mar” (Colombia-Mexico), "Pornomelancolía" (Argentina).
She also founded the development, impact, and distribution agency Kaleidoskopik with director Emiliano Mazza De Luca.
She has been an active teacher since 2003, and has been head of the production department at EICTV for five years. Furthermore, she has coordinated the documentary chair at the CCC Mexico. As co-author of the book "Manual Básico de Producción", she has dedicated to train producers as well as advise in project development in collaboration with lab and training spaces, festivals and universities throughout Latin America.

Emiliano Mazza De Luca
Producer, Director, Teacher

Emiliano Mazza De Luca. Montevideo, 1970, lives in Mexico City. Director and Producer with more than twenty-five years of experience. In 2011, he created Passaparola, production company of several feature documentaries: “Multitudes”, "Nueva Venecia” and “Vida a Bordo”. These documentaries were premiered at important international film festivals, participated in film concerts, live performances and successful social impact campaigns in Latin America. Director of the 2nd Unit of the documentary series “TTCO”, directed by Maite Alberdi for Amazon Prime. He is currently developing the fiction “Las Despenadoras", a coming of age with documentary register and touches of fantastic cinema, and the film-essay “Pax In Lucem", about the life of Uruguayan artist Joaquín Torres-García. He is also the co-producer of the documentaries: “Cocaína Negra” (Chile) and “Niñxs” (Mexico). Together with producer Martha Orozco he founded in 2021: the development, impact, and distribution agency: Kaleidoskopik, accompanying more than twenty projects in Latin America. He is a development advisor in training spaces such as: EICTV, DocsMX Platform, INCAA Incubator, GoodPitch and JIIFF's Generation J. Jury for national funds in Bolivia, Chile, Dominican Republic, Uruguay.

SPECIAL ACTIVITIES

Master Class with Julie Esparbes

After studying Political Science and Cultural Management, Julie Esparbes joined the production company Hélicotronc in 2008, first as a production assistant. A few years later, she starts producing short films, which meet a great success in festivals (Clermont-Ferrand, Angers, Rotterdam, Palm Springs...).
Gradually, she accompanies some of the directors of the shorts on their first feature films: she recently produced "Madly in life" by Ann Sirot and Raphaël Balboni, which, after a magnificent career in festivals, received 7 MAGRITTE in 2022, including Best Film. In 2022, the feature film "Dalva", by Emmanuelle Nicot, was selected for the Critics' Week at the Cannes Film Festival, where it won 3 awards.
Julie also produces television series: after the internationally acclaimed series "The break", she produced in 2022 "Good People", (RTBF-Arte France), which premiered at the Séries Mania festival.
Julie is also a graduate of the EAVE Producer Workshop 2019.

Martín Pittaluga Experience

Uruguay. He is Co-founder of Parador La Huella at José Ignacio, Parador La Caracola, Mostrador Santa Teresita, Restaurant Bajo el Alma, Sucre, Restaurante de Uruguay, Agua e Sal, La Roca, Eufracio, Restaurant Bleu Blanc Rouge among others.

Meeting with Santiago López

Master in Audiovisual Production Design and Management at Universidad Autónoma de Barcelona. In 2014 he designs and develops a new business unit in Oriental Films, dedicated to the production of film and television projects: Oriental Features. In 2018 he creates Cimarrón Cine, a production company where he develops and produces impact projects for the international market.

DIALOGUES

Gerardo Michelin

His career as film industry journalist began in 2003 in Europe, where he worked for specialized publications in Spain and England. In 2007 he founded LatAm cinema, a trade website focused on the Latin American film industry featuring news & in-depth reports aimed at promoting film projects and business opportunities. Throughout his career, he has participated in round tables and delivered lectures at San Sebastian, BrLab, Locarno Industry Academy, Ventana Sur and SANFIC, among other events.

Michael Young

Michael Young is the President and CEO of the New York Film Academy. Michael earned his bachelors in Film and Visual Studies from Harvard University. After working as crew on films, commercials and industrials, he earned a MFA in Film Directing from NYU Tisch School of the Arts. In 1992, Michael was invited by NYFA to design its original curriculum of learning to make films by making films, and also helped start the school. When not teaching or administrating at NYFA, Michael works on feature films, including as Executive Producer on the documentary Turn Every Page that is being released by Sony Pictures Classics.

Noël Magis

Noël Magis is Managing Director of screen.brussels since 2016. He manages the Brussels film fund (former Bruxellimage) since 2010. He is also board member of Cineregio a network of regional film funds in Europe and of Centre Video de Bruxelles, a non-profit documentary production workshop.
Since 1990, Noël as worked as marketing and communication expert for several communication and event agencies. He has a degree in Communication and in Politic Science from the Université Libre de Bruxelles.